Now in his 15th year at Campbell University, Dr. Andrew Carter was promoted to Associate AD for Student-Athlete High Performance & Development on Aug. 1, 2022.
In his senior-level leadership position, Carter provides oversight for all aspects of student-athlete welfare, development, and performance, including direct oversight of Campbell University Sports Performance and Sports Medicine. He also serves as primary sport administrator for women’s lacrosse and men’s tennis, and secondary sport administrator for football and wrestling.
Carter also helps to elevate the student-athlete voice as advisor of the Student-Athlete Advocacy Committee (SAAC). Carter integrates and coordinates a high-performance team, to provide the best performance and welfare delivery system for Campbell student-athletes. The high-performance team will include sports medicine, sports performance, mental health and wellness, nutrition and supplementation and student-athlete career, leadership, and personal development.
This holistic and multidisciplinary team approach will take a student-athlete centered approach to help them realize their full potential, achieve competitive excellence, mitigate the risk of catastrophic injury, and improve the overall student-athlete experience.
Since 2017, Carter has established and coordinated the Campbell Athletics “community of wellness” a collaboration between mental health and sport psychology resources. These added resources directly contribute to the health and well-being of CU student-athletes. Carter also launched Go Camels Care, a student-athlete led mental health and wellness support group, embedded within SAAC, charged with decreasing the stigma associated with mental health and seeking help.
Carter also serves as the athletics department liaison to Campbell dining services and Aramark. Additionally, he has coordinated nutrition education programming for all student-athletes utilizing licensed and registered sport dietitians.
Dr. Carter has also established a student-athlete development area. Within this space in the athletic department, Carter has created Camels L.E.A.D. (Leadership Education and Development) a leadership academy that targets sophomores as “Emerging Leaders” along with juniors and seniors in the “Veteran Leaders” cohort, to foster a culture of winning and personal growth for CU’s student-athletes.
Additionally, in the summer of 2019, along with student-athlete support staff, a Campbell Athletics Summer Bridge course was developed and implemented to aid in the successful transition from high school graduate to Fighting Camel Freshmen.
Carter has also launched Campbell MADE, a comprehensive career development program that provides student-athletes with the knowledge, resources and skills to prepare Campbell student-athletes for life after sport.