John Roberson began his duties as Executive Vice President on Feb. 1, 2016. Previously, he was dean of Campbell’s Adult & Online Education division.
In that position, he brought a new emphasis to nontraditional student education, expanded the portfolio of degree programs to meet demands from the growing population of nontraditional students, and launched the university’s virtual campus – Campbell University Online. Campbell University Online opened its “doors” in January 2014 with an enrollment of 24 students. In two years its enrollment grew to nearly 350 students.
Roberson is a 1980 alumnus of Campbell and a 1983 graduate from Southeastern Baptist Theological Seminary. In 1997, he earned his Doctor of Education in Higher Education Administration from North Carolina State University.
From 1989 to 1996 he served Campbell as assistant vice president for alumni relations and assistant to the president, but stepped away from 1997 to 2005 to serve as an executive with the Baptist State Convention of North Carolina. He returned to Campbell in 2005 as the vice president for marketing and planning. In 2008 he was named vice president for enrollment management and marketing and three years later was tapped to be vice president for enrollment management and assistant to the president. In 2013, he became the dean of Adult & Online Education.
His wife, Wendy, is a 1984 graduate of Campbell and is now a retired teacher. Following the family legacy, their daughter, Sarah, graduated in 2017 with a Bachelor of Business Administration majoring in both Business Administration and Healthcare Management. Dr. and Mrs. Roberson are members of the Memorial Baptist Church in Buies Creek.